Here you'll find materials for promoting the Pavia Seminary and its image: the logo in various versions and colours, along with a few guidelines for using them effectively. They're available to journalists, parishes, organisations, printers, and anyone who creates materials with us.
Download everything ZIP · 1.2 MB · logo, colours and terms of use
Rights and terms of use
© 2026 Seminario Vescovile di Pavia. The logo and the name «Seminario di Pavia» belong to the Seminary, which retains all rights to them.
You may use these files to talk about the Seminary and its activities: articles, press releases, posters and materials for initiatives organised with us.
The logo must not be altered, combined with other marks or used on products for sale or merchandise, nor to suggest our patronage when it has not been requested.
Any other use requires our written permission. Ask for it here.
The logo
The symbol depicts the cloister of the monastery of Santa Maria Teodote, seen in perspective from the corner: the place that has welcomed us for centuries. Three versions, one mark, in three colours. The files are high-resolution PNGs with a transparent background, suitable for Word, PowerPoint, Canva, social media and newspapers. For printing, the vector format can be requested by email.
Horizontal The main version: letterheads, website, documents, posters.
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Terracotta
On a white or cream background.
PNG logo horizontal terracotta 249 KB
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White
On a terracotta background or on a calm, dark area of a photo.
PNG logo horizontal white 247 KB
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Black
Only for one-colour printing, stamps and engraving.
PNG logo horizontal black 244 KB
Vertical For square or tall spaces: covers, video end cards, the back of printed materials.
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Terracotta
On a white or cream background.
PNG logo vertical terracotta 158 KB
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White
On a terracotta background or on a calm, dark area of a photo.
PNG logo vertical white 158 KB
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Black
Only for one-colour printing, stamps and engraving.
PNG logo vertical black 160 KB
Symbol For very small spaces: social media profiles, icons, watermarks.
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Terracotta
On a white or cream background.
PNG logo symbol terracotta 106 KB
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White
On a terracotta background or on a calm, dark area of a photo.
PNG logo symbol white 106 KB
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Black
Only for one-colour printing, stamps and engraving.
PNG logo symbol black 107 KB
Clear space and sizes
Leave a clear space around the logo of about one eighth of the symbol’s height: no text, image or border may enter it.
| Minimum width | Screen | |
|---|---|---|
| Horizontal | 20 mm | 140 px |
| Vertical | 15 mm | 100 px |
| Symbol | 10 mm | 32 px |
Below these sizes, use the symbol on its own.
Mistakes to avoid
- Distorting the proportions, rotating or slanting the logo.
- Using colours other than terracotta, white and black.
- Adding shadows, outlines or effects.
- Placing it on busy backgrounds, on faces, text or important details of a photo.
- Retyping or rearranging the name: always use the original files.
On photos: white logo on a calm, dark area, in a corner, with its clear space around it.
The name
Short form
Seminary of Pavia
In the logo, in headings, in articles, in website and social media copy.
Official form
Seminario Vescovile di Pavia
In official documents, legal details, copyright notices and press releases at first mention.
The colours
A palette born of the place: the terracotta of the cloister’s decorations, the cream of the lime plaster, the gold and ochre of the frescoes. Terracotta is always the dominant colour: a piece is either light, with a cream background and terracotta headings, or solid terracotta with white text.
The terracotta family
- Terracotta HEX #C94B22 RGB 201 75 34 CMYK 0 63 83 21 The main colour: solid backgrounds, logo, headings, buttons.
- Light terracotta HEX #FCEEE8 RGB 252 238 232 CMYK 0 6 8 1 Light bands, section backgrounds, labels.
- Mid terracotta HEX #E07A55 RGB 224 122 85 CMYK 0 46 62 12 Decorative only: icons, large numbers.
- Terracotta text HEX #A83A19 RGB 168 58 25 CMYK 0 65 85 34 Small text and terracotta links on a light background.
- Dark terracotta HEX #8A2910 RGB 138 41 16 CMYK 0 70 88 46 Accents and details only.
- Deep terracotta HEX #3D0F05 RGB 61 15 5 CMYK 0 75 92 76 Only for accents and overlays on photos, never as the main background.
Neutrals
- Muted background HEX #F2EBE1 RGB 242 235 225 CMYK 0 3 7 5 Boxes and secondary areas.
- Border HEX #E4D9C9 RGB 228 217 201 CMYK 0 5 12 11 Rules, borders, dividers.
- Muted text HEX #6B6560 RGB 107 101 96 CMYK 0 6 10 58 Dates, captions, secondary text.
- Text HEX #2E2A27 RGB 46 42 39 CMYK 0 8 15 82 The colour of all text: never pure black.
Accents, used sparingly
- Gold HEX #E8B020 RGB 232 176 32 CMYK 0 24 86 9 A few precious details; never for text on a light background.
- Light gold HEX #FFF3B0 RGB 255 243 176 CMYK 0 5 31 0 Backgrounds of small notices.
- Ochre HEX #9A6F00 RGB 154 111 0 CMYK 0 28 100 40 Details on a light background.
Need anything else?
For the logo in vector format (SVG), the full visual identity manual or high-resolution photos, write to info@seminariopv.it.
Before printing or publishing anything new with our logo, send us a draft: we will reply soon.