{"id":991,"date":"2026-11-02T15:11:52","date_gmt":"2026-11-02T14:11:52","guid":{"rendered":"https:\/\/seminariopavia.com\/identita-visiva\/"},"modified":"2026-11-06T21:49:27","modified_gmt":"2026-11-06T20:49:27","slug":"identita-visiva","status":"publish","type":"page","link":"https:\/\/seminariopavia.com\/en\/identita-visiva\/","title":{"rendered":"Visual identity"},"content":{"rendered":"<p>Here you&#039;ll find materials for promoting the Pavia Seminary and its image: the logo in various versions and colours, along with a few guidelines for using them effectively. They&#039;re available to journalists, parishes, organisations, printers, and anyone who creates materials with us.<\/p>\n\t\t<div class=\"semcore-identita\">\n\t\t\t<p class=\"semcore-identita__tutto\">\n\t\t\t\t<a class=\"semcore-pulsante\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/seminario-di-pavia-identita-visiva.zip\" download>\n\t\t\t\t\t<svg viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>\n\t\t\t\t\tDownload everything\t\t\t\t<\/a>\n\t\t\t\t<span class=\"semcore-identita__peso\">ZIP \u00b7 1.2 MB \u00b7 logo, colours and terms of use<\/span>\n\t\t\t<\/p>\n\n\t\t\t\t\t\t<section class=\"semcore-riquadro semcore-identita__diritti\" aria-labelledby=\"identita-diritti\">\n\t\t\t\t<h2 id=\"identita-diritti\">Rights and terms of use<\/h2>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\u00a9 2026 Seminario Vescovile di Pavia. The logo and the name \u00abSeminario di Pavia\u00bb belong to the Seminary, which retains all rights to them.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\tYou may use these files to talk about the Seminary and its activities: articles, press releases, posters and materials for initiatives organised with us.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\tThe logo must not be altered, combined with other marks or used on products for sale or merchandise, nor to suggest our patronage when it has not been requested.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\tAny other use requires our written permission. <a href=\"mailto:&#105;n&#102;o&#064;&#115;e&#109;&#105;n&#097;&#114;&#105;opv.i&#116;\">Ask for it here<\/a>.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/section>\n\n\t\t\t<section class=\"semcore-identita__sezione\" aria-labelledby=\"identita-logo\">\n\t\t\t\t<h2 id=\"identita-logo\">The logo<\/h2>\n\t\t\t\t<p class=\"semcore-identita__intro\">The symbol depicts the cloister of the monastery of Santa Maria Teodote, seen in perspective from the corner: the place that has welcomed us for centuries. Three versions, one mark, in three colours. The files are high-resolution PNGs with a transparent background, suitable for Word, PowerPoint, Canva, social media and newspapers. For printing, the vector format can be requested by email.<\/p>\n\t\t\t\t\t\t\t\t\t<h3 class=\"semcore-identita__versione\">Horizontal <span>The main version: letterheads, website, documents, posters.<\/span><\/h3>\n\t\t\t\t\t<ul class=\"semcore-identita__loghi semcore-identita__loghi--orizzontale\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--cotto\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-orizzontale-cotto.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">On a white or cream background.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-orizzontale-cotto.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo horizontal terracotta<\/span> <span class=\"semcore-identita__peso\">249 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--bianco\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-orizzontale-bianco.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">White<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">On a terracotta background or on a calm, dark area of a photo.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-orizzontale-bianco.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo horizontal white<\/span> <span class=\"semcore-identita__peso\">247 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--nero\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-orizzontale-nero.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Black<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Only for one-colour printing, stamps and engraving.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-orizzontale-nero.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo horizontal black<\/span> <span class=\"semcore-identita__peso\">244 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<h3 class=\"semcore-identita__versione\">Vertical <span>For square or tall spaces: covers, video end cards, the back of printed materials.<\/span><\/h3>\n\t\t\t\t\t<ul class=\"semcore-identita__loghi semcore-identita__loghi--verticale\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--cotto\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-verticale-cotto.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">On a white or cream background.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-verticale-cotto.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo vertical terracotta<\/span> <span class=\"semcore-identita__peso\">158 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--bianco\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-verticale-bianco.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">White<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">On a terracotta background or on a calm, dark area of a photo.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-verticale-bianco.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo vertical white<\/span> <span class=\"semcore-identita__peso\">158 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--nero\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-verticale-nero.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Black<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Only for one-colour printing, stamps and engraving.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-verticale-nero.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo vertical black<\/span> <span class=\"semcore-identita__peso\">160 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<h3 class=\"semcore-identita__versione\">Symbol <span>For very small spaces: social media profiles, icons, watermarks.<\/span><\/h3>\n\t\t\t\t\t<ul class=\"semcore-identita__loghi semcore-identita__loghi--simbolo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--cotto\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-simbolo-cotto.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">On a white or cream background.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-simbolo-cotto.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo symbol terracotta<\/span> <span class=\"semcore-identita__peso\">106 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--bianco\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-simbolo-bianco.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">White<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">On a terracotta background or on a calm, dark area of a photo.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-simbolo-bianco.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo symbol white<\/span> <span class=\"semcore-identita__peso\">106 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__logo\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__anteprima semcore-identita__anteprima--nero\">\n\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-simbolo-nero.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Black<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Only for one-colour printing, stamps and engraving.<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__formati\">\n\t\t\t\t\t\t\t\t\t<a class=\"semcore-identita__scarica\" href=\"https:\/\/seminariopavia.com\/wp-content\/uploads\/semcore-identita\/logo\/seminario-di-pavia-logo-simbolo-nero.png\" download><svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3v12M7 10l5 5 5-5M5 21h14\"\/><\/svg>PNG<span class=\"semcore-solo-lettori\"> logo symbol black<\/span> <span class=\"semcore-identita__peso\">107 KB<\/span><\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\n\t\t\t\t<div class=\"semcore-identita__regole\">\n\t\t\t\t\t<div class=\"semcore-riquadro\">\n\t\t\t\t\t\t<h3>Clear space and sizes<\/h3>\n\t\t\t\t\t\t<p>Leave a clear space around the logo of about one eighth of the symbol\u2019s height: no text, image or border may enter it.<\/p>\n\t\t\t\t\t\t<table class=\"semcore-identita__misure\">\n\t\t\t\t\t\t\t<caption class=\"semcore-solo-lettori\">Minimum logo width<\/caption>\n\t\t\t\t\t\t\t<thead><tr><th scope=\"col\">Minimum width<\/th><th scope=\"col\">Print<\/th><th scope=\"col\">Screen<\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t<tr><th scope=\"row\">Horizontal<\/th><td>20 mm<\/td><td>140 px<\/td><\/tr>\n\t\t\t\t\t\t\t\t<tr><th scope=\"row\">Vertical<\/th><td>15 mm<\/td><td>100 px<\/td><\/tr>\n\t\t\t\t\t\t\t\t<tr><th scope=\"row\">Symbol<\/th><td>10 mm<\/td><td>32 px<\/td><\/tr>\n\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t\t\t<\/table>\n\t\t\t\t\t\t<p>Below these sizes, use the symbol on its own.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"semcore-riquadro\">\n\t\t\t\t\t\t<h3>Mistakes to avoid<\/h3>\n\t\t\t\t\t\t<ul class=\"semcore-identita__no\">\n\t\t\t\t\t\t\t<li>Distorting the proportions, rotating or slanting the logo.<\/li>\n\t\t\t\t\t\t\t<li>Using colours other than terracotta, white and black.<\/li>\n\t\t\t\t\t\t\t<li>Adding shadows, outlines or effects.<\/li>\n\t\t\t\t\t\t\t<li>Placing it on busy backgrounds, on faces, text or important details of a photo.<\/li>\n\t\t\t\t\t\t\t<li>Retyping or rearranging the name: always use the original files.<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<p>On photos: white logo on a calm, dark area, in a corner, with its clear space around it.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\t\t\t<section class=\"semcore-identita__sezione\" aria-labelledby=\"identita-nome\">\n\t\t\t\t<h2 id=\"identita-nome\">The name<\/h2>\n\t\t\t\t<div class=\"semcore-identita__regole\">\n\t\t\t\t\t<div class=\"semcore-riquadro\">\n\t\t\t\t\t\t<p class=\"semcore-identita__occhiello\">Short form<\/p>\n\t\t\t\t\t\t<h3>Seminary of Pavia<\/h3>\n\t\t\t\t\t\t<p>In the logo, in headings, in articles, in website and social media copy.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"semcore-riquadro\">\n\t\t\t\t\t\t<p class=\"semcore-identita__occhiello\">Official form<\/p>\n\t\t\t\t\t\t<h3>Seminario Vescovile di Pavia<\/h3>\n\t\t\t\t\t\t<p>In official documents, legal details, copyright notices and press releases at first mention.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\t\t\t<section class=\"semcore-identita__sezione\" aria-labelledby=\"identita-colori\">\n\t\t\t\t<h2 id=\"identita-colori\">The colours<\/h2>\n\t\t\t\t<p class=\"semcore-identita__intro\">A palette born of the place: the terracotta of the cloister\u2019s decorations, the cream of the lime plaster, the gold and ochre of the frescoes. Terracotta is always the dominant colour: a piece is either light, with a cream background and terracotta headings, or solid terracotta with white text.<\/p>\n\t\t\t\t\t\t\t\t\t<h3 class=\"semcore-identita__versione\">The terracotta family<\/h3>\n\t\t\t\t\t<ul class=\"semcore-identita__colori\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#C94B22\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#C94B22<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 201 75 34<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 63 83 21<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">The main colour: solid backgrounds, logo, headings, buttons.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#C94B22\" data-copiato=\"Copied\" hidden>Copy #C94B22<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#FCEEE8\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Light terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#FCEEE8<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 252 238 232<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 6 8 1<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Light bands, section backgrounds, labels.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#FCEEE8\" data-copiato=\"Copied\" hidden>Copy #FCEEE8<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#E07A55\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Mid terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#E07A55<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 224 122 85<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 46 62 12<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Decorative only: icons, large numbers.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#E07A55\" data-copiato=\"Copied\" hidden>Copy #E07A55<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#A83A19\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Terracotta text<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#A83A19<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 168 58 25<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 65 85 34<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Small text and terracotta links on a light background.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#A83A19\" data-copiato=\"Copied\" hidden>Copy #A83A19<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#8A2910\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Dark terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#8A2910<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 138 41 16<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 70 88 46<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Accents and details only.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#8A2910\" data-copiato=\"Copied\" hidden>Copy #8A2910<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#3D0F05\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Deep terracotta<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#3D0F05<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 61 15 5<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 75 92 76<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Only for accents and overlays on photos, never as the main background.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#3D0F05\" data-copiato=\"Copied\" hidden>Copy #3D0F05<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<h3 class=\"semcore-identita__versione\">Neutrals<\/h3>\n\t\t\t\t\t<ul class=\"semcore-identita__colori semcore-identita__colori--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#F2EBE1\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Muted background<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#F2EBE1<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 242 235 225<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 3 7 5<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Boxes and secondary areas.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#F2EBE1\" data-copiato=\"Copied\" hidden>Copy #F2EBE1<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#E4D9C9\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Border<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#E4D9C9<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 228 217 201<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 5 12 11<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Rules, borders, dividers.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#E4D9C9\" data-copiato=\"Copied\" hidden>Copy #E4D9C9<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#6B6560\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Muted text<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#6B6560<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 107 101 96<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 6 10 58<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Dates, captions, secondary text.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#6B6560\" data-copiato=\"Copied\" hidden>Copy #6B6560<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#2E2A27\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Text<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#2E2A27<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 46 42 39<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 8 15 82<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">The colour of all text: never pure black.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#2E2A27\" data-copiato=\"Copied\" hidden>Copy #2E2A27<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<h3 class=\"semcore-identita__versione\">Accents, used sparingly<\/h3>\n\t\t\t\t\t<ul class=\"semcore-identita__colori\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#E8B020\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Gold<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#E8B020<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 232 176 32<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 24 86 9<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">A few precious details; never for text on a light background.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#E8B020\" data-copiato=\"Copied\" hidden>Copy #E8B020<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#FFF3B0\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Light gold<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#FFF3B0<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 255 243 176<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 5 31 0<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Backgrounds of small notices.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#FFF3B0\" data-copiato=\"Copied\" hidden>Copy #FFF3B0<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"semcore-identita__colore\">\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__campione\" style=\"background:#9A6F00\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__nome\">Ochre<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__codici\" translate=\"no\">\n\t\t\t\t\t\t\t\t\t<span>HEX <strong>#9A6F00<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<span>RGB 154 111 0<\/span>\n\t\t\t\t\t\t\t\t\t<span>CMYK 0 28 100 40<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<span class=\"semcore-identita__quando\">Details on a light background.<\/span>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"semcore-iban__copia semcore-identita__copia\" data-iban=\"#9A6F00\" data-copiato=\"Copied\" hidden>Copy #9A6F00<\/button>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/section>\n\n\t\t\t<div class=\"semcore-riquadro semcore-identita__altro\">\n\t\t\t\t<div class=\"semcore-azione\"><div class=\"semcore-azione__testo\"><h2>Need anything else?<\/h2><p>For the logo in vector format (SVG), the full visual identity manual or high-resolution photos, write to <a href=\"mailto:&#105;&#110;fo&#064;&#115;&#101;&#109;&#105;n&#097;&#114;i&#111;pv&#046;i&#116;\">info@seminariopv.it<\/a>.<\/p><p>Before printing or publishing anything new with our logo, send us a draft: we will reply soon.<\/p><\/div><p class=\"semcore-azione__pulsante\"><a class=\"semcore-pulsante\" href=\"mailto:info@seminariopv.it\"><svg viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m3 7 9 6 9-6\"\/><\/svg>Write to us<\/a><\/p><\/div>\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Download the Pavia Seminary&#039;s logo and colours, along with guidelines for using them effectively.<\/p>","protected":false},"author":1,"featured_media":904,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-991","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/pages\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":0,"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/pages\/991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/seminariopavia.com\/en\/wp-json\/wp\/v2\/media?parent=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}